East Tennessee United Basketball Club is a 501(c)(3) non-profit organization that is dedicated to reaching the areas of East Tennessee and giving players the best possible basketball experience. Our goal is to provide a service to both the players and their families in helping in their basketball growth and journey. We want to help players achieve their goals in the basketball world.

ETU is a faith-based organization. God has given us as coaches a platform to impact kids in the highest way. Our coaches are encouraged to use this platform to further His kingdom. We encourage our coaches to pray before and after practices and games. ETU preaches the Gospel as well as basketball fundamentals.

We want to put the players in the best place to be successful. Our goal is to get each child ready for their next level of basketball. We preach fundamentals and hard work at ETU. Every child will learn certain skills. We will not label players, so they just learn one position. In practices and skill clinics, they will always learn the importance of ball handling, rebounding, passing, and foot work. At ETU we strongly believe that hard work, hustle, and a good attitude goes a long way. We want to teach each player how to win and how to lose the right way. We expect good sportsmanship from our players, coaches, and parents.